Marketing Best Practices for Architectural/ Engineering/Construction (AEC) Firms

Marketing architectural, engineering and/or construction (A/E/C) services is very different than other�types of marketing. How? First, A/E/C marketers target owners or managers of public or private construction projects. The focus of marketing is lead generation and winning projects. Relationships and reputation are�critical in A/E/C marketing as the financial risk of construction projects is great. No [...]

Source: http://constructionmarketingblog.org/marketing-best-practices-aec-firms/

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